Haku
Viitteet 1-3 / 3
The Impact of Marketing Automation on Enhancing Personalized Messaging Strategies
(2023)
In a groundbreaking exploration, the thesis delves into the profound impact of marketing automation on personalized messaging strategies for B2C companies in Europe, focusing on Finland. The research aims to uncover the ...
User experience (UX) design in ERP systems : optimizing user interface
(2023)
By applying qualitative research techniques and professional interviews, this thesis investigates various elements of User Experience (UX) design in Enterprise resource planning (ERP) systems. These interviews will offer ...
Digitalization in Finnish technology non-native SMEs : guidelines for SMEs in digital consulting provided by the DigiStep project
(2023)
The transition to Industry 4.0 and emerging digitalization has changed the competitive landscape for all companies. Although European SMEs undertake active measures to implement digital tools to enhance their competitiveness, ...


